Brower Insurance Agency Launches New Website & Branding

Growing regional insurance agency refreshes its brand and enhances client services.

DAYTON, Ohio (December 27, 2011) — In an effort to better communicate its capabilities and value to clients, and to enhance client services, Brower Insurance Agency is rolling out newly refreshed branding and corporate identity elements, as well as a new user-friendly website. Brower is updating its brand and identity to more accurately represent its organization during a period of steady growth fueled by the addition of associates at its offices throughout the region, expanded services, and upgraded technology resources. And in response to an evolving marketplace that demands increased client access to information and optimized customer service, the company launched a new, content-rich corporate website that features intuitive navigation and incorporates the new branding aesthetics. The new site provides everything clients need to take full advantage of Brower's services including in-depth service line information, conveniently located contact information, and an integrated account management portal.

According to Brower Managing Principal, Chris McAtee, the agency's decision to refresh its brand and revamp its website is part of its overall growth strategy and ongoing customer service enhancement initiatives. "We're always looking for ways to provide more value for our clients and new methods for communicating that value more clearly. In today's marketplace, one of the best ways to improve the client experience is with expanded access to online tools and information, so we developed a new website. And to complement that and other service enhancements, we reinvigorated our corporate identity to make sure our clients know how excited we are to offer them even greater value for their money."

Started in 1935, Brower Insurance Agency has grown to become one of America's largest insurance agencies. Brower is the trusted partner of businesses, municipalities, education and non-profit organizations, professional service providers, individuals and families located in communities throughout the country. Its team of more than 160 insurance, human resources, financial, and legal professionals provides comprehensive, value-driven insurance and financial services that effectively manage risk and protect clients' assets and interests—tailoring solutions to meet their unique needs. Brower's services include: property and casualty coverage, employee benefits, human resources consulting, surety bonding, retirement services, and personal insurance. Brower serves its clients from offices in Dayton, Cincinnati, Columbus, and Springfield, Ohio.

Contact: Chris McAtee, 937-285-8011